Tag Archives: textile industry after covid 19

How has 2020 changed shopping habits?

With all restrictions around the world, consumers have started believing that these situations are going to stay for long. With these circumstances, they have been worried about when will they restart their usual lifestyle again? 

With lockdown easing and new situations setting in still, there is a concern when it comes to stepping out. Most of them are now using the Ecom platform for purchases & are used to getting things at their doorstep.

Consumers priorities are changing

Consumers have now prioritized the most basic necessities which they need on a daily basis. There is an increase in the demand for hygienic, cleaning, and staples products, while the drop has been seen in non-category products. The factors that influence customers while making brand decisions are also changing as “buy local” trends accelerate in the market.

Now, These situations are undoubtedly reshaping the consumer goods industry in real-time. One of the research of Accenture indicates new habits formed in this lockdown will continue even after the crisis ends, & is going to permanently change what we value, how and where we shop, and how we live and work.

More Consumers are shopping online.

People are choosing to stay indoors despite the ease of lockdown. Home has now become the hub of all the activities and people prefer socializing by just sitting at home.  Working from home and staying indoors have changed the priorities of what they buy. As more and more consumers are now forced to shop online to stay safe, and eventually, they will get habitual about buying products online.

In a global survey conducted by Brandwatch, 20% of their respondents said that they have bought clothes, groceries, or toiletries and beauty products online when they usually wouldn’t have got them that way. The same survey said that the majority of these customers are investing in small purchases like busing buying clothes, accessories etc. 

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Consumers are shopping online

How this change will impact the Retailers

The retail industry has suffered a lot of challenges in the past few months. Long term trends have grown as consumers have changed shopping habits, what they buy and how they shop.  

The initial days of the lockdown showed a drastic effect on the retail industry. Retailers were concerning how they will satisfy the needs and the changing behaviour of consumers by keeping their stores shut. There was a decline in sales as people concerned about stepping out. 

Retailers needed to lead with the best strategy considering the human-centric approach. With easing in the lockdown retailers started responding to this situation in a positive way by upgrading their business with new ways of working.

There is still a worry among the retailers that how will they enhance the in-store experience of the shoppers by taking the utmost care of their safety and hygiene. In this case, there are various innovations in  AR such as beauty magic mirrors, try products in 3D, virtual trial rooms, etc. which offer a contactless shopping experience to the customer. 

( To know more about Contactless shopping read: Contactless shopping: Sustainable choice for retail sustainability)

The research of Accenture says that 67% of consumers agree that companies will “build back better” by investing in sustainable and fair solutions.

Upgrading business with Changed shopping habits

How to upgrade business according to shoppers circumstances : 

Reports of Delloit says the consumers are changing. They are more inconstant and less loyal to their purchasing decisions. They search for something new and exciting every time they make a new purchase. The business has to be on their toes to fulfil what their customer needs and how they can enhance customer engagement.

The entrepreneurs can —– to upgrade their business according to too the shopper’s circumstances

  • Brands and retailers should focus on the long term business strategy by strengthening the internal categories by building the omnichannel approach towards their business and upskill employees for a technological revolution.
  • They should invest in the digitalization of the business which will increase the efficiency of the digital platform.
  • Companies should plan for the future of their brick and mortar stores by using their previous data and the changed shopping habits & preference of the shoppers.
  • They should improve the supply chain network and ensure that they are upgraded about the product trends.

Changed shopping habits and customer preferences have taken a new dimension in these unusual challenges. Retailers who are careful and innovative during this new normal will build a stronger relationship with customers that will endure beyond the crisis passing.

 If you are one of those brands who want to invest in the innovation in the fashion industry, Textronic is leading the solutions that will change the whole lookout of your business.

To avail of our services, feel free to contact us: info@textronic.net   

Impact of Covid-19 on Clothing and Textile industry

As the global pandemic evolves, our daily lives are being impacted in one way or another. It is now that the structure of the working cycle has been changed. Considering this scenario adapting Omni channels becomes vital for the apparel & textile business for the new normal, where customers will want to have a safer shopping in-stores & online. Going digital is the need of the hour.

Covid-19 impact on Textile Market

         There is drastic downfall in the textile business as there is a standstill in the supply chain due to this lockdown all over the world. Like many other sectors, the textile industry is also facing daunting challenges which never have been seen before, most of the textile industry has been closed for months now.

Impact of COVID-19 Scenario has also been drastic on European and the US Apparel Market – estimates that the combined apparel consumption of the EU and the US might fall to about 40-45% of the market value. There will be a tough time for clothing and textile exporters as about 60% of the country’s apparel exports are destined for European and the US markets.

Stores closed due to Covid-19

Around 50% of sales have fallen apart in the garment manufacturing industry and most of the clothing and textile industry units are at standstill because of which there is no supply in the market, leading to drastic losses not only monetary but also the damaged in the apparels which may or may not get exported further. 

A standstill exists in the industry’s entire supply chain, starting from farm to the factory to the end chain of the retailers. Due to the worldwide lockdown various transport facilities including trains and flights are suspended which is expected to hurt domestic operations in India. The pandemic is primarily expected to adversely impact exports and impact on the domestic markets with both exports as well as domestic sales falling.

The pandemic has affected the majority of India’s export market (the US and EU together constitute for approximately, 60% of the total apparel exports from India in value terms), causing order cancellations/deferral of order leading to inventory build-up and expectation of slower realization of export receivables leading to higher working capital requirements.

The industrialists will have to find a smarter way to sustain in the market with rising complications in textile manufacturing and distribution.

Digitizing the business

          There have been various fashion revolutions in the clothing and textile industry which have shown a positive impact on the growth of the clothing and textile industry for a few decades/years. 

 Considering this pandemic outcome taking the textile business model one step further will boost the business itself. There will be a rise in rapid productivity. Taking business one step further means adapting the innovative technologies which are necessary for the business in this era.

The fourth revolution in the industry is the key to sustainability and success, keeping the prime features of Industry 4.0 i.e, digitization, automation, optimization & customization, human-machine interference will give an added advantage to the early adopters. 

Textronics delivering a safer shopping environment

Textronics offers the advance software tools for the apparel and textile industry helping the industrialists adapt then new & safer shopping environment.

  • TryON – Virtual dressing room, is an ultimate game-changer for all the brands promoting a safer in-store experience. Shoppers can swipe and screen all the designs in the store with a safe distance of 6ft’s. Just swipes and the user can have a virtual trial of the garment there itself without physically trying the garment on. It not only keeps the in-store experience intact but helps the retailer manage its merchandise digitally.
Virtual trial room
TryON – Virtual Dressing Room
  • Tailor-i – Online tailor store, is an interactive e-com tailor store for all your bespoke clothing needs. It helps you select Cuffs, Collars, Plackets, Lapels, Fits, etc. giving you an instant 3D visualization your made-to-measure outfit from the comfort of your home.
    Live Demo
Virtual tailor shop
Tailor-i : Online Tailor Store
  • Q3D gives you an instant 3D visualization of the fabrics in the final garments forms just by scanning the QR Code. It manages all fabric options at one go & engages the user to try the endless options and attracts and retains the audience.