Cloth Manufacturing: Then and Now

conventional way of manufacturing cloth

From Biofabrication to Tech-infused Wearables, the textile industry is changing at a faster pace. Newer technologies are giving their vital contribution towards the growth of textile.

Let’s take a look at where manufacturing of fabric has pulled over since all these years.

Conventionally, manufacturing fabrics was a long and tiresome process. Low-Skilled workforce, limited education & ever fluctuating payments, the workers worked for long in a very uncertain environment risking their lives.

labor manufacturing fabric
labor manufacturing fabric

Now, technologies & innovations are changing the textile industry for better.Technology contributors are working more on service-oriented designs wherein smart products and smart machines are connected which allows us to monitor the process working closely.

Back in 20th century,1000 new fabric designs were created & produced every season. The further manufacturing process was totally dependent on people’s poll. Tradeshows were arranged for mass publicity of the new collections.

Today, however, the rules have changed a bit. Of course, people’s poll is still important! But what we can do is simply rely on technology and watch the machines achieve the goals by breaking the paradigms. Designing & manufacturing with tech takes less time to produce and often reduces the costs.

Design Archive- Cloud Storage for storing designs.
Design Archive- Cloud Storage for storing designs.

Digitizing the designing manufacturing & marketing process has led to high efficiency & shortened delivery time. The labor now, is not only skilled but a critical thinker (educated & technically skilled to monitor the computer-driven machines and environment), hence these are all well-paid positions in the industry.
Now we can simply design the fabrics, store the whole collection in the cloud with the help of computerized machines, and showcase it to the prospects all across the world.

Artificial Intelligence: From Sci-Fi to Reality

Artificial Intelligence - Iron Man
Artificial Intelligence – Iron Man

Perception the visionaries had back then symbolizes the potential that the human brains possess to expand the ideology to such an extent that inspires us to keep looking forward to breaking the norms, pushing through the limits and engraving a limitless mindset which has resulted in the present we are living in.

And there shouldn’t be any hesitation in predicting what will be presented to us in the future which isn’t too far.
There were people in the history who were visionaries. They perceived a vision about the gadgets of today without having any scientific or technological reference. Still, they ended up with gadgets in 20th century books, movies and cartoon series’ which have become a reality today.

Smartphones that are so much part of our lives today, first caught the imagination with movies like ‘Star Trek. The handset called ‘Tricorder’ in the movie featured numerous buttons with what looked like small display.

Star Trek - Tricorder
Star Trek – Tricorder

Similarly, Smartwatches, which have now been part of our lives since few years now, were a mere idea back in 1962 when it made its appearance in the Jet Sons animated cartoon series. The series was set into the future with flying cars, IoT devices, virtual assistant and more. There are many more of these examples.

Smartwatches - 2017
Smartwatches – 2017

The most talked about technology depicted in a movie was every Techie’s dream. The ‘J.A.R.V.I.S’, Just Another Rather Very Intelligent System, from Iron Man, first of the series having released in 2008 had become the most heart-throbbing experience of the technology being showcased as the communication didn’t seem confined between two individuals, rather it was between a human and a virtual system.

JARVIS - Iron Man
J.A.R.V.I.S – Iron Man

The emotional Quotient was something that took more of the attention and was way appreciated. As the sequels kept coming in, the technology became even more interactive where the creator in character could possibly grab, trash, zoom, locate and do everything which is possible on a system which requires no further elaboration.

AI has been a greater impact in the initial stages of the 21st century in the offices. Machine-learning technologies are increasing productivity. From workflow management tools to trend predictions and even the way brands purchase advertising, AI is changing the way we do business.
There’s so much potential in AI development that it is getting harder to imagine a future without it.

We’re still a few years away from having robots at our back, but AI already has a profound impact in more subtle ways. Weather forecasts, email spam filtering, Google’s search predictions, and voice recognition, such Apple’s Siri, an intelligent personal assistant for interactive response between the gadget and it’s user. Cortana is again an example of AI.

These inventions really are uplifting the world of technology and a lot is awaited that could really break the jinx and take us to the next levels of innovations.

SPAR: In-Store Technology Innovation

SPAR India, a multinational retail chain was awarded Images Most Admired Retailer of the Year – In Store Technology Development, IRF 2017.

IRF- Most Admired Retailer of the Year- In Store Technology Development
IRF- Most Admired Retailer of the Year- In Store Technology Development

SPAR has always been passionate about adopting new ideas to engage their consumers. Taking in consideration, the ongoing changes in consumer behavior brought on by technology, SPAR took a step forward and digitized their hypermarket with home furnishing & Store navigation application for enhanced Consumer experience.

The easier the retailer makes it for shoppers to find what they’re looking for, the less likely consumers are to leave a store without making the purchase.
The Home Furnishing application in the buzz is “3D Showroom” – An ideal product visualization tool which helps consumer to decorate their dream house with SPAR products.

The conventional way of shopping for home furnishing products was a game of imagination. How will this look in my room? Will this match my curtains? This solution has given the consumer a break from the guessing work.

Pick a product. Drape it. Check combinations. Buy it. Voila!

SPAR has redefined convenience by letting the consumer make his own choices & seeing it turn into reality, Virtually!

Now that’s interesting!

Enhanced Retail Experiences with Digital Visual Merchandising.

Visual Merchandising has always been about creating a warm & fuzzy feeling for the shopper. Mainly it’s about the look, feel & culture of a brand, where the main purpose is to attract, engage, motivate the customers.

Converting a Passive Looker into Active Buyer!

A well designed and impactful display of product attracts & exposes a customer to a wider range of merchandise.

Rise of Millennials

With the rise of digital natives (millennials) – who understand and have an affinity with technology, they want to be associated with brands that interact with them.

According to a 2015 Global Trends Survey, there are 92 million millennials in the US alone and they’re hitting their spending power now; with spending expected to total 30% of sales in the US by 2020.

Personalised In-Store Experience

Digital signage, when used most effectively, has the ability to create a tailored in-store experience for customers. Because millennials seek out content digitally, information must be shared quickly to the exact place where they’ll be looking; with dynamic digital signage systems updating messaging quickly and targeting it effectively.


Millennials also have huge purchasing influence as they’re socially connected and having larger and more powerful networks than other generations. Using the power of social sharing via your digital signage systems creates an opportunity for your customers to influence their network and promote your brand/products.

“Demand is driving the growth of digital signage on the continent and despite the challenges of e-commerce, brick-and-mortar retail is strong and provides an excellent opportunity for retailers and marketers to engage and build relationships with their consumers. Where better to connect with and influence your customer in the best possible way than directly on the shop floor,” adds Day.

Digital signage has succeeded in retail networks in the following ways:

  • Digital signage’s vibrant and clear display has been proven to drive customers towards stores and influence their decisions to purchase.
  • Digital kiosks provide customers with a convenient self-service approach to store navigation and an effective tool that can hold vital information about the store, products on offer and promotions including a multi-faceted starting block for many future campaigns
  • Social media channels have a very real presence in our lives due to the power and ease in which information can be shared.
  • QR codes, SMS short codes and Smartphone Apps have become a regular feature within advertising strategies. They provide fast effortless access to brands, products and any related information a customer may seek.
  • Referrence article- http://movingtactics.co.za

Enlighten your shopping experience with 3D product visualization tool

Textronics_3D-Showroom

Simplicity is something which is much appreciated by the majority of the world. And when it comes to technology, it needs to be something which can thump its impression and should excite the onlooker in the very first go. Attempting to enter the zone where technology is yet to pave a visit can come as a boon for it to be sustained and mature with time in the coming age of techno world.

The Indian textiles industry, currently estimated at around US$ 120 billion, is expected to reach US$ 230 billion by 2020. The textiles sector has witnessed a spurt in investment during the last five years. Keeping the stats in check and the pace with which the industry is burying much deeper roots by spreading its branches towards ever advancing technology, 3D Showroom will turn out to be an highly appreciated asset in the near future.

A quick look at the 3D showroom:

3D showroom comes more as a boon in the world of technology to give its user an opportunity to utilize virtual reality to help ease his/her shopping experience.

Feeling the fabric is a thing. Experiencing it on the product of your choice is another. Doing the former is much of a simpler task but the latter one is more of time consuming. This is where 3D Showroom firmly holds a role to be played.

Let me give you an example. You wish to design and furnish your house as per your own requirements and not seek help from any expert in the same reference. You can do that any day using the 3D Showroom where you can visualize the look of your favorite fabric draped on the object you wish to. It could be your wallpaper, your curtains, floor mats, floor carpet, sofa set, cushion covers and much more.

You can do the same in case of an apparel. It could be a trouser, a shirt, a jacket, a suit. All you need to do is just select the apparel of your choice, select a fabric and witness a realistic 3D view of how the look will appear in real. All this could be done with a few mouse clicks, and there you go with the look of everything you desire using Augmented Reality.

Omni-Channel Solution, A new face to the future of Retail Shopping..

A Retail Innovation
In Store Experience

When you’ve bought something, take a step back and think where did you first discover the product? Where did you get the first hint or got in touch with the brand(product)? When did you first decide you want to buy the product? How and where did you really end up buying it eventually??

When you start finding answers to all of the above questions, you will end up giving a definition to the term, omnichannel. It may sound new, but is actually not. Its meaning and spell lies very close to cross-channel and multi-channel, and which certainly is. Defining each of them can help differentiate between the three and send in a clear idea about the similar looking names.

Cross-channel:

The cross-channel approach is meant for the customers who utilize all the necessary and available social platforms to gain in-depth information of the brand(product) they are willing to purchase. On having utilized all the sources, they end up buying the product only from a physical store.

Multi-channel:

The multi-channel approach pays more attribute to the consumer’s choice of purchasing the product, irrespective of the medium of sources he/she chooses to utilize with the intention to know more about the product. In multi-channel marketing, the company makes use of various channels like e-commerce, social media or a physical store enabling excellent management of each channel providing the required consistency across all. The consumer ends up purchasing the product through his desired platform of purchase.

Omni channel solution
Evolution of Omni channel solution in retail industry.

Omni-channel:

The omni-channel is an holistic approach in comparison with the previous two channels in terms of consumers’ experience irrespective of the channel utilized by the consumer to finalize and buy the desired product. The company gives immense priority to following a stringent approach in maintaining a consistency across all available channels to portray their brand to the consumers more effectively. This acts like a core identity of the brand which leaves an impression on the consumers’ mind which acts like a non-physical asset to the company.
The brands who can best interpret omnichannel data and understand all customers are the winners. There will be a new dimension of customer decision. As a final decision is being made to purchase, price, relationship, service and continuity will all be considered.

Cutting Edge Textile E commerce Solutions that are here to stay

E commerce Solutions

In this fast paced world consumer mentality has changed. Today’s customers no longer view shopping as a full day event but are rather looking for quick service along with quality and variety. The level of competition has increased drastically over the past few years with the advent of globalization and increased online presence of more and more merchants and retailers. Now what does this mean for the textile, fashion and retail industry? It means that to keep up with their competitors and to possibly surpass them, the designers and retailers both require innovations and new age textile ecommerce solutions. The good news is that with the increase in demand for such technological ideas, there has been the growth of providers as well.

CAD/CAM Solutions
The future lies in CAD/CAM solutions that target augmented reality and 3D technologies. These technologies improve the shoppers’ in-store experience. They increase customer satisfaction, thereby promoting brand loyalty and higher sales conversion. Technologies like mix and match allow the retailer to display a greater variety of apparel and also reduce the number of clothes that are spoil due to trials. More importantly it allows the customer to create an entire virtual wardrobe by combining different styles, all without even trying on the clothes.
ERP Integration
Technologies like ERP Integration allow the textile manufacturers to save working time and effort. The textile industry is constantly faced with the challenge of being in synch with the evolving markets and consumer behavior. Organizing inventory and manufacturing just in time to prevent product idling and allow immediate supply need skillful handling of the supply chain. This is why ERP integration is a novel opportunity to utilize existing infrastructure of the organization to promote further business strategics.
Design Technologies

With the need to come up with completely new stock of designs every few months, there is an increased demand for 3D simulation software that allow the designer to virtually design not only the outline of the apparel but also design garments. This also includes software that allows fashion designers to create and store their designs in a database. Textile Companies are now spending Rs 5 lakh- Rs 10 lakh at a time for CAD software that will enable their designers to research with varying texture, elaborate patterns and produce the same patterns in different colors.

Product Lifecycle Management
The popularity of PLM software is on the rise since it organizes data and analyses fashion trends to keep up with them. The ephemeral nature of the designs and fashion inclinations deems it necessary that there is flow of information between all levels of the company. By using PLM software, the adaptability to immediate changes is increased. It also reduces the wastage of resources and man hours. The inventory management needs are met sufficiently well when PLM software is utilized at all levels of the organization.

The above technologies have revolutionized the fashion textile and retail industry by increasing the profitability of ventures. CAD/CAM technologies are the most widely used textile e commerce solutions that give greater business returns with only a small investment. The future lies in the digital and virtual aspects of the designing world so as to keep up with changing trends. More and more retailers are opting to create an online presence so as to cater to the tech savvy generation and to keep up with the increasing number of online shopping sites.

Web solutions For Textile & Apparels