Converting the toughest job into an easy one is not a big deal nowadays. “All thanks to technology!” We have accomplished many of them.
But in the technology savvy world we have considerably seen trends rising and biting the dust in no time.
So here are some tech trends which are believed to be the future of Retail Industry. Stay Tuned!
Deliveries at your door step makes shopping so comforting for all of us. We no more have to rush from store to store to shop for clothes, groceries, accessories, home decors, etc.
Newest trends in Delivery Services:
What would it look like if your ordered package flies to you? The wait is almost over!
Amazon is about to launch drones that would deliver packages to its customers.
Once the idea is approved safe by the Federal Aviation Administration, you could see amazon drones delivering packages to your door-step within 30mins.
Google self-driving cars
While Google’s driverless cars aren’t ready yet but are making progress every day. Self-driving cars navigate based on sensors that can feel as far as 2 football fields away in every direction.
Retailing was always about a healthy relationship between the retailer and the shopper. In this era, to recreate the healthy bond with the help of just a brick and mortar store won’t work, a shopper needs a seamless experience through all channels.
For the Shoppers
Store Navigation Applications like Aisle 411’s enables user to easily trace the item’s (willing to buy) exact location in the sections where they are kept in the store. Ensuring an easy searching benefit.
Augmented Reality based virtual dressing rooms are lately grabbing a lot of attention and market by focusing on Customer Empowerment.
There are many companies trying to get into the AR mode with the magic mirror concept, where the user can try-on clothes multiple times. Try out different avatars with this touchscreen magic mirrors.
Some of the Magic Mirrors in the market are–
Uniqlo Magic Mirrors, Textronics- TryON, Rebecca Mink Off Magic Mirror, and many more.
Personalizing the user experience many companies are trying to ensure a smooth and easy shopping experience with a cloud-based technology (we also call it artificial intelligence) to idealize the customer’s product choices and guide them accordingly.
Custom Apparel Designers
Custom Apparel Designers are the newest trend in fashion leveraging the user the ability to customize the outfits from the scratch.
Custom Apparel Designers in the market are–
YrStore; also known as Your Store
SPAR India, a multinational retail chain was awarded Images Most Admired Retailer of the Year – In Store Technology Development, IRF 2017.
SPAR has always been passionate about adopting new ideas to engage their consumers. Taking in consideration, the ongoing changes in consumer behavior brought on by technology, SPAR took a step forward and digitized their hypermarket with home furnishing & Store navigation application for enhanced Consumer experience.
The easier the retailer makes it for shoppers to find what they’re looking for, the less likely consumers are to leave a store without making the purchase.
The Home Furnishing application in the buzz is “3D Showroom” – An ideal product visualization tool which helps consumer to decorate their dream house with SPAR products.
The conventional way of shopping for home furnishing products was a game of imagination. How will this look in my room? Will this match my curtains? This solution has given the consumer a break from the guessing work.
Pick a product. Drape it. Check combinations. Buy it. Voila!
SPAR has redefined convenience by letting the consumer make his own choices & seeing it turn into reality, Virtually!
When you’ve bought something, take a step back and think where did you first discover the product? Where did you get the first hint or got in touch with the brand(product)? When did you first decide you want to buy the product? How and where did you really end up buying it eventually??
When you start finding answers to all of the above questions, you will end up giving a definition to the term, omnichannel. It may sound new, but is actually not. Its meaning and spell lies very close to cross-channel and multi-channel, and which certainly is. Defining each of them can help differentiate between the three and send in a clear idea about the similar looking names.
The cross-channel approach is meant for the customers who utilize all the necessary and available social platforms to gain in-depth information of the brand(product) they are willing to purchase. On having utilized all the sources, they end up buying the product only from a physical store.
The multi-channel approach pays more attribute to the consumer’s choice of purchasing the product, irrespective of the medium of sources he/she chooses to utilize with the intention to know more about the product. In multi-channel marketing, the company makes use of various channels like e-commerce, social media or a physical store enabling excellent management of each channel providing the required consistency across all. The consumer ends up purchasing the product through his desired platform of purchase.
The omni-channel is an holistic approach in comparison with the previous two channels in terms of consumers’ experience irrespective of the channel utilized by the consumer to finalize and buy the desired product. The company gives immense priority to following a stringent approach in maintaining a consistency across all available channels to portray their brand to the consumers more effectively. This acts like a core identity of the brand which leaves an impression on the consumers’ mind which acts like a non-physical asset to the company.
The brands who can best interpret omnichannel data and understand all customers are the winners. There will be a new dimension of customer decision. As a final decision is being made to purchase, price, relationship, service and continuity will all be considered.