Category Archives: A Retail Innovation

Impact of Covid-19 on Clothing and Textile industry

As the global pandemic evolves, our daily lives are being impacted in one way or another. It is now that the structure of the working cycle has been changed. Considering this scenario adapting Omni channels becomes vital for the apparel & textile business for the new normal, where customers will want to have a safer shopping in-stores & online. Going digital is the need of the hour.

Covid-19 impact on Textile Market

         There is drastic downfall in the textile business as there is a standstill in the supply chain due to this lockdown all over the world. Like many other sectors, the textile industry is also facing daunting challenges which never have been seen before, most of the textile industry has been closed for months now.

Stores closed due to Covid-19

Impact of COVID-19 Scenario has also been drastic on European and the US Apparel Market – estimates that the combined apparel consumption of the EU and the US might fall to about 40-45% of the market value. There will be a tough time for clothing and textile exporters as about 60% of the country’s apparel exports are destined for European and the US markets.

Around 50% of sales have fallen apart in the garment manufacturing industry and most of the clothing and textile industry units are at standstill because of which there is no supply in the market, leading to drastic losses not only monetary but also the damaged in the apparels which may or may not get exported further. 

A standstill exists in the industry’s entire supply chain, starting from farm to the factory to the end chain of the retailers. Due to the worldwide lockdown various transport facilities including trains and flights are suspended which is expected to hurt domestic operations in India. The pandemic is primarily expected to adversely impact exports and impact on the domestic markets with both exports as well as domestic sales falling.

The pandemic has affected the majority of India’s export market (the US and EU together constitute for approximately, 60% of the total apparel exports from India in value terms), causing order cancellations/deferral of order leading to inventory build-up and expectation of slower realization of export receivables leading to higher working capital requirements.

The industrialists will have to find a smarter way to sustain in the market with rising complications in textile manufacturing and distribution.

Digitizing the business

          There have been various fashion revolutions in the clothing and textile industry which have shown a positive impact on the growth of the clothing and textile industry for a few decades/years. 

 Considering this pandemic outcome taking the textile business model one step further will boost the business itself. There will be a rise in rapid productivity. Taking business one step further means adapting the innovative technologies which are necessary for the business in this era.

The fourth revolution in the industry is the key to sustainability and success, keeping the prime features of Industry 4.0 i.e, digitization, automation, optimization & customization, human-machine interference will give an added advantage to the early adopters. 

Textronics delivering a safer shopping environment

Textronics offers the advance software tools for the apparel and textile industry helping the industrialists adapt then new & safer shopping environment.

  • TryON – Virtual dressing room, is an ultimate game-changer for all the brands promoting a safer in-store experience. Shoppers can swipe and screen all the designs in the store with a safe distance of 6ft’s. Just swipes and the user can have a virtual trial of the garment there itself without physically trying the garment on. It not only keeps the in-store experience intact but helps the retailer manage its merchandise digitally.
Virtual trial room
TryON – Virtual Dressing Room
  • Tailor-i – Online tailor store, is an interactive e-com tailor store for all your bespoke clothing needs. It helps you select Cuffs, Collars, Plackets, Lapels, Fits, etc. giving you an instant 3D visualization your made-to-measure outfit from the comfort of your home.
    Live Demo
Virtual tailor shop
Tailor-i : Online Tailor Store
  • Q3D gives you an instant 3D visualization of the fabrics in the final garments forms just by scanning the QR Code. It manages all fabric options at one go & engages the user to try the endless options and attracts and retains the audience.

Retail Technology for the Near Future

Future of Retail Industry
Future of Retail Industry

Converting the toughest job into an easy one is not a big deal nowadays. “All thanks to technology!” We have accomplished many of them.
But in the technology savvy world we have considerably seen trends rising and biting the dust in no time.
So here are some tech trends which are believed to be the future of Retail Industry. Stay Tuned!

Product Delivery:

Deliveries at your door step makes shopping so comforting for all of us. We no more have to rush from store to store to shop for clothes, groceries, accessories, home decors, etc.

Newest trends in Delivery Services:

  • Drones:
  • Amazon Drone Delivery
    Amazon Drone Delivery

    What would it look like if your ordered package flies to you? The wait is almost over!
    Amazon is about to launch drones that would deliver packages to its customers.
    Once the idea is approved safe by the Federal Aviation Administration, you could see amazon drones delivering packages to your door-step within 30mins.

  • Google self-driving cars

  • While Google’s driverless cars aren’t ready yet but are making progress every day. Self-driving cars navigate based on sensors that can feel as far as 2 football fields away in every direction.

In-Store Enhancements

Retailing was always about a healthy relationship between the retailer and the shopper. In this era, to recreate the healthy bond with the help of just a brick and mortar store won’t work, a shopper needs a seamless experience through all channels.

For the Shoppers

  • Store Navigations
  • Aisle 411- Store Navigation Application
    Aisle 411- Store Navigation Application

    Store Navigation Applications like Aisle 411’s enables user to easily trace the item’s (willing to buy) exact location in the sections where they are kept in the store. Ensuring an easy searching benefit.

  • Magic Mirrors
  • Magic Mirrors
    Magic Mirrors- Virtual Dressing Rooms

    Augmented Reality based virtual dressing rooms are lately grabbing a lot of attention and market by focusing on Customer Empowerment.
    There are many companies trying to get into the AR mode with the magic mirror concept, where the user can try-on clothes multiple times. Try out different avatars with this touchscreen magic mirrors.
    Some of the Magic Mirrors in the market are–
    Uniqlo Magic Mirrors, Textronics- TryON, Rebecca Mink Off Magic Mirror, and many more.

  • Smart Assistants
  • Personalizing the user experience many companies are trying to ensure a smooth and easy shopping experience with a cloud-based technology (we also call it artificial intelligence) to idealize the customer’s product choices and guide them accordingly.

  • Custom Apparel Designers
  • Product configrator - Tailor-i
    Custom Apparel Designers for Made2Measure & Bespoke Clothing

    Custom Apparel Designers are the newest trend in fashion leveraging the user the ability to customize the outfits from the scratch.
    Custom Apparel Designers in the market are–
    YrStore; also known as Your Store
    Textronics Tailor-i

Source: https://www.insider-trends.com/top-50-innovations-in-retail/

SPAR: In-Store Technology Innovation

SPAR India, a multinational retail chain was awarded Images Most Admired Retailer of the Year – In Store Technology Development, IRF 2017.

IRF- Most Admired Retailer of the Year- In Store Technology Development
IRF- Most Admired Retailer of the Year- In Store Technology Development

SPAR has always been passionate about adopting new ideas to engage their consumers. Taking in consideration, the ongoing changes in consumer behavior brought on by technology, SPAR took a step forward and digitized their hypermarket with home furnishing & Store navigation application for enhanced Consumer experience.

The easier the retailer makes it for shoppers to find what they’re looking for, the less likely consumers are to leave a store without making the purchase.
The Home Furnishing application in the buzz is “3D Showroom” – An ideal product visualization tool which helps consumer to decorate their dream house with SPAR products.

The conventional way of shopping for home furnishing products was a game of imagination. How will this look in my room? Will this match my curtains? This solution has given the consumer a break from the guessing work.

Pick a product. Drape it. Check combinations. Buy it. Voila!

SPAR has redefined convenience by letting the consumer make his own choices & seeing it turn into reality, Virtually!

Now that’s interesting!

Omni-Channel Solution, A new face to the future of Retail Shopping..

A Retail Innovation
In Store Experience

When you’ve bought something, take a step back and think where did you first discover the product? Where did you get the first hint or got in touch with the brand(product)? When did you first decide you want to buy the product? How and where did you really end up buying it eventually??

When you start finding answers to all of the above questions, you will end up giving a definition to the term, omnichannel. It may sound new, but is actually not. Its meaning and spell lies very close to cross-channel and multi-channel, and which certainly is. Defining each of them can help differentiate between the three and send in a clear idea about the similar looking names.

Cross-channel:

The cross-channel approach is meant for the customers who utilize all the necessary and available social platforms to gain in-depth information of the brand(product) they are willing to purchase. On having utilized all the sources, they end up buying the product only from a physical store.

Multi-channel:

The multi-channel approach pays more attribute to the consumer’s choice of purchasing the product, irrespective of the medium of sources he/she chooses to utilize with the intention to know more about the product. In multi-channel marketing, the company makes use of various channels like e-commerce, social media or a physical store enabling excellent management of each channel providing the required consistency across all. The consumer ends up purchasing the product through his desired platform of purchase.

Omni channel solution
Evolution of Omni channel solution in retail industry.

Omni-channel:

The omni-channel is an holistic approach in comparison with the previous two channels in terms of consumers’ experience irrespective of the channel utilized by the consumer to finalize and buy the desired product. The company gives immense priority to following a stringent approach in maintaining a consistency across all available channels to portray their brand to the consumers more effectively. This acts like a core identity of the brand which leaves an impression on the consumers’ mind which acts like a non-physical asset to the company.
The brands who can best interpret omnichannel data and understand all customers are the winners. There will be a new dimension of customer decision. As a final decision is being made to purchase, price, relationship, service and continuity will all be considered.