Category Archives: Textile & Fashion Industry

Impact of Covid-19 on Clothing and Textile industry

As the global pandemic evolves, our daily lives are being impacted in one way or another. It is now that the structure of the working cycle has been changed. Considering this scenario adapting Omni channels becomes vital for the apparel & textile business for the new normal, where customers will want to have a safer shopping in-stores & online. Going digital is the need of the hour.

Covid-19 impact on Textile Market

         There is drastic downfall in the textile business as there is a standstill in the supply chain due to this lockdown all over the world. Like many other sectors, the textile industry is also facing daunting challenges which never have been seen before, most of the textile industry has been closed for months now.

Stores closed due to Covid-19

Impact of COVID-19 Scenario has also been drastic on European and the US Apparel Market – estimates that the combined apparel consumption of the EU and the US might fall to about 40-45% of the market value. There will be a tough time for clothing and textile exporters as about 60% of the country’s apparel exports are destined for European and the US markets.

Around 50% of sales have fallen apart in the garment manufacturing industry and most of the clothing and textile industry units are at standstill because of which there is no supply in the market, leading to drastic losses not only monetary but also the damaged in the apparels which may or may not get exported further. 

A standstill exists in the industry’s entire supply chain, starting from farm to the factory to the end chain of the retailers. Due to the worldwide lockdown various transport facilities including trains and flights are suspended which is expected to hurt domestic operations in India. The pandemic is primarily expected to adversely impact exports and impact on the domestic markets with both exports as well as domestic sales falling.

The pandemic has affected the majority of India’s export market (the US and EU together constitute for approximately, 60% of the total apparel exports from India in value terms), causing order cancellations/deferral of order leading to inventory build-up and expectation of slower realization of export receivables leading to higher working capital requirements.

The industrialists will have to find a smarter way to sustain in the market with rising complications in textile manufacturing and distribution.

Digitizing the business

          There have been various fashion revolutions in the clothing and textile industry which have shown a positive impact on the growth of the clothing and textile industry for a few decades/years. 

 Considering this pandemic outcome taking the textile business model one step further will boost the business itself. There will be a rise in rapid productivity. Taking business one step further means adapting the innovative technologies which are necessary for the business in this era.

The fourth revolution in the industry is the key to sustainability and success, keeping the prime features of Industry 4.0 i.e, digitization, automation, optimization & customization, human-machine interference will give an added advantage to the early adopters. 

Textronics delivering a safer shopping environment

Textronics offers the advance software tools for the apparel and textile industry helping the industrialists adapt then new & safer shopping environment.

  • TryON – Virtual dressing room, is an ultimate game-changer for all the brands promoting a safer in-store experience. Shoppers can swipe and screen all the designs in the store with a safe distance of 6ft’s. Just swipes and the user can have a virtual trial of the garment there itself without physically trying the garment on. It not only keeps the in-store experience intact but helps the retailer manage its merchandise digitally.
Virtual trial room
TryON – Virtual Dressing Room
  • Tailor-i – Online tailor store, is an interactive e-com tailor store for all your bespoke clothing needs. It helps you select Cuffs, Collars, Plackets, Lapels, Fits, etc. giving you an instant 3D visualization your made-to-measure outfit from the comfort of your home.
    Live Demo
Virtual tailor shop
Tailor-i : Online Tailor Store
  • Q3D gives you an instant 3D visualization of the fabrics in the final garments forms just by scanning the QR Code. It manages all fabric options at one go & engages the user to try the endless options and attracts and retains the audience.

Cloth Manufacturing: Then and Now

conventional way of manufacturing cloth

From Biofabrication to Tech-infused Wearables, the textile industry is changing at a faster pace. Newer technologies are giving their vital contribution towards the growth of textile.

Let’s take a look at where manufacturing of fabric has pulled over since all these years.

Conventionally, manufacturing fabrics was a long and tiresome process. Low-Skilled workforce, limited education & ever fluctuating payments, the workers worked for long in a very uncertain environment risking their lives.

labor manufacturing fabric
labor manufacturing fabric

Now, technologies & innovations are changing the textile industry for better.Technology contributors are working more on service-oriented designs wherein smart products and smart machines are connected which allows us to monitor the process working closely.

Back in 20th century,1000 new fabric designs were created & produced every season. The further manufacturing process was totally dependent on people’s poll. Tradeshows were arranged for mass publicity of the new collections.

Today, however, the rules have changed a bit. Of course, people’s poll is still important! But what we can do is simply rely on technology and watch the machines achieve the goals by breaking the paradigms. Designing & manufacturing with tech takes less time to produce and often reduces the costs.

Design Archive- Cloud Storage for storing designs.
Design Archive- Cloud Storage for storing designs.

Digitizing the designing manufacturing & marketing process has led to high efficiency & shortened delivery time. The labor now, is not only skilled but a critical thinker (educated & technically skilled to monitor the computer-driven machines and environment), hence these are all well-paid positions in the industry.
Now we can simply design the fabrics, store the whole collection in the cloud with the help of computerized machines, and showcase it to the prospects all across the world.

Enhanced Retail Experiences with Digital Visual Merchandising.

Visual Merchandising has always been about creating a warm & fuzzy feeling for the shopper. Mainly it’s about the look, feel & culture of a brand, where the main purpose is to attract, engage, motivate the customers.

Converting a Passive Looker into Active Buyer!

A well designed and impactful display of product attracts & exposes a customer to a wider range of merchandise.

Rise of Millennials

With the rise of digital natives (millennials) – who understand and have an affinity with technology, they want to be associated with brands that interact with them.

According to a 2015 Global Trends Survey, there are 92 million millennials in the US alone and they’re hitting their spending power now; with spending expected to total 30% of sales in the US by 2020.

Personalised In-Store Experience

Digital signage, when used most effectively, has the ability to create a tailored in-store experience for customers. Because millennials seek out content digitally, information must be shared quickly to the exact place where they’ll be looking; with dynamic digital signage systems updating messaging quickly and targeting it effectively.


Millennials also have huge purchasing influence as they’re socially connected and having larger and more powerful networks than other generations. Using the power of social sharing via your digital signage systems creates an opportunity for your customers to influence their network and promote your brand/products.

“Demand is driving the growth of digital signage on the continent and despite the challenges of e-commerce, brick-and-mortar retail is strong and provides an excellent opportunity for retailers and marketers to engage and build relationships with their consumers. Where better to connect with and influence your customer in the best possible way than directly on the shop floor,” adds Day.

Digital signage has succeeded in retail networks in the following ways:

  • Digital signage’s vibrant and clear display has been proven to drive customers towards stores and influence their decisions to purchase.
  • Digital kiosks provide customers with a convenient self-service approach to store navigation and an effective tool that can hold vital information about the store, products on offer and promotions including a multi-faceted starting block for many future campaigns
  • Social media channels have a very real presence in our lives due to the power and ease in which information can be shared.
  • QR codes, SMS short codes and Smartphone Apps have become a regular feature within advertising strategies. They provide fast effortless access to brands, products and any related information a customer may seek.
  • Referrence article- http://movingtactics.co.za

Textronics: One stop solution for Textile & Retail

One Stop SolutionIn recent years, the fashion and textile industry has churned out many new ideas and discarded most of them. However what is here to stay is e commerce and the use of software solutions to enhance user experience. Due to intense competition and the merging of online and offline store presence, the need for applicable and practical eCommerce solutions has increased drastically. This is where companies like Textronics play a vital role.

Textronics is an innovator in the field of textile software services. With more than twenty years of practical experience and market interaction, they have created an array of choices in CAD/CAM based software technologies. In the volatile fashion landscape, new competitors and new ideologies are given place every day. Hence it is essential that the existing market players have a competitive advantage. Textronics helps its clients attain receptivity to subtleties of trade. So they are ready to respond to any new challenges they may face and thus their clients are able to satisfy their customers and provide the best possible experience. They are the one stop solution for all requirements of diverse yet interconnected textile industry players like garment manufactures, textile mills, retail brands, fabric designers and high end tailoring studios.

With technology now being considered as important as capital itself, it has become a challenge to constantly change the company portfolio to match ever increasing customer wants. Brand loyalty has significantly reduced in the past decade and hence innovation is indispensable. Any entity in the fashion design industry has to come up with new ways to” create, communicate and deliver value to customers in order to maintain good customer relations”. Textronics provides its clientele a set of options to choose from that they can apply to overcome such scenarios. They are one of India’s key contributors to the field of textile software services.

In addition to e commerce solutions they also provide textile design software’s that allow their client base to experiment with new designs and even aspects of textiles such as texture. One of their other domains is web technology where they have come up with completely revolutionary solutions to support businesses in textile and retail industry .

Their web solutions include:

  • Dressing Room
  • Tailor I
  • Web Showroom
  • Design Archive
  • Dobby Lite

Each of these software target a different aspect of customer satisfaction. They enable the retailers to give their customers a novel shopping experience. This translates to greater sales conversion, better customer retention and brand loyalty. All of which are the direct and most effective methods to expand your business and increase your output, thereby greater revenue earned.

Textronics is not limited to national boundaries. It has clients in countries across the globe such as India, Europe, Turkey, Latin American, China, Indonesia and Thailand. They have collaborated time and again with the exclusive clients such as Zodiac, SKNL, C & A, Getzner, Anteks, Century, Morarjee, Alok Industries, Madura, among others.

Now, Textronics is increasing its social media presence so as to be accessible to all those in the textile and retail industry who wish to incorporate software as well as e commerce solutions into their business strategy. They are also keen to answer any doubts and queries, users may have regarding this new age technology that has bettered the businesses of many. They are launching a blog so as to make their followers aware of the revolution and constant fluctuations in the fashion industry and the new textile eCommerce solutions that are available.

For any details and queries please do mail to sales@textronic.net; info@textronic.net

Visit :

textronicweb.com to know about latest e-commerce solutions for retail and  textile industry.

textronic.com to know about the best CAD solutions for textile industry.

Now you can even follow Textronics Design System on :

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