Visual Merchandising has always been about creating a warm & fuzzy feeling for the shopper. Mainly it’s about the look, feel & culture of a brand, where the main purpose is to attract, engage, motivate the customers.
Converting a Passive Looker into Active Buyer!
A well designed and impactful display of product attracts & exposes a customer to a wider range of merchandise.
Rise of Millennials
With the rise of digital natives (millennials) – who understand and have an affinity with technology, they want to be associated with brands that interact with them.
According to a 2015 Global Trends Survey, there are 92 million millennials in the US alone and they’re hitting their spending power now; with spending expected to total 30% of sales in the US by 2020.
Personalised In-Store Experience
Digital signage, when used most effectively, has the ability to create a tailored in-store experience for customers. Because millennials seek out content digitally, information must be shared quickly to the exact place where they’ll be looking; with dynamic digital signage systems updating messaging quickly and targeting it effectively.
Millennials also have huge purchasing influence as they’re socially connected and having larger and more powerful networks than other generations. Using the power of social sharing via your digital signage systems creates an opportunity for your customers to influence their network and promote your brand/products.
“Demand is driving the growth of digital signage on the continent and despite the challenges of e-commerce, brick-and-mortar retail is strong and provides an excellent opportunity for retailers and marketers to engage and build relationships with their consumers. Where better to connect with and influence your customer in the best possible way than directly on the shop floor,” adds Day.
Digital signage has succeeded in retail networks in the following ways:
- Digital signage’s vibrant and clear display has been proven to drive customers towards stores and influence their decisions to purchase.
- Digital kiosks provide customers with a convenient self-service approach to store navigation and an effective tool that can hold vital information about the store, products on offer and promotions including a multi-faceted starting block for many future campaigns
- Social media channels have a very real presence in our lives due to the power and ease in which information can be shared.
- QR codes, SMS short codes and Smartphone Apps have become a regular feature within advertising strategies. They provide fast effortless access to brands, products and any related information a customer may seek.
Referrence article- http://movingtactics.co.za