Tag Archives: Retail Solutions

Retail Technology for the Near Future

Future of Retail Industry
Future of Retail Industry

Converting the toughest job into an easy one is not a big deal nowadays. “All thanks to technology!” We have accomplished many of them.
But in the technology savvy world we have considerably seen trends rising and biting the dust in no time.
So here are some tech trends which are believed to be the future of Retail Industry. Stay Tuned!

Product Delivery:

Deliveries at your door step makes shopping so comforting for all of us. We no more have to rush from store to store to shop for clothes, groceries, accessories, home decors, etc.

Newest trends in Delivery Services:

  • Drones:
  • Amazon Drone Delivery
    Amazon Drone Delivery

    What would it look like if your ordered package flies to you? The wait is almost over!
    Amazon is about to launch drones that would deliver packages to its customers.
    Once the idea is approved safe by the Federal Aviation Administration, you could see amazon drones delivering packages to your door-step within 30mins.

  • Google self-driving cars

  • While Google’s driverless cars aren’t ready yet but are making progress every day. Self-driving cars navigate based on sensors that can feel as far as 2 football fields away in every direction.

In-Store Enhancements

Retailing was always about a healthy relationship between the retailer and the shopper. In this era, to recreate the healthy bond with the help of just a brick and mortar store won’t work, a shopper needs a seamless experience through all channels.

For the Shoppers

  • Store Navigations
  • Aisle 411- Store Navigation Application
    Aisle 411- Store Navigation Application

    Store Navigation Applications like Aisle 411’s enables user to easily trace the item’s (willing to buy) exact location in the sections where they are kept in the store. Ensuring an easy searching benefit.

  • Magic Mirrors
  • Magic Mirrors
    Magic Mirrors- Virtual Dressing Rooms

    Augmented Reality based virtual dressing rooms are lately grabbing a lot of attention and market by focusing on Customer Empowerment.
    There are many companies trying to get into the AR mode with the magic mirror concept, where the user can try-on clothes multiple times. Try out different avatars with this touchscreen magic mirrors.
    Some of the Magic Mirrors in the market are–
    Uniqlo Magic Mirrors, Textronics- TryON, Rebecca Mink Off Magic Mirror, and many more.

  • Smart Assistants
  • Personalizing the user experience many companies are trying to ensure a smooth and easy shopping experience with a cloud-based technology (we also call it artificial intelligence) to idealize the customer’s product choices and guide them accordingly.

  • Custom Apparel Designers
  • Product configrator - Tailor-i
    Custom Apparel Designers for Made2Measure & Bespoke Clothing

    Custom Apparel Designers are the newest trend in fashion leveraging the user the ability to customize the outfits from the scratch.
    Custom Apparel Designers in the market are–
    YrStore; also known as Your Store
    Textronics Tailor-i

Source: https://www.insider-trends.com/top-50-innovations-in-retail/

Omni-Channel Solution, A new face to the future of Retail Shopping..

A Retail Innovation
In Store Experience

When you’ve bought something, take a step back and think where did you first discover the product? Where did you get the first hint or got in touch with the brand(product)? When did you first decide you want to buy the product? How and where did you really end up buying it eventually??

When you start finding answers to all of the above questions, you will end up giving a definition to the term, omnichannel. It may sound new, but is actually not. Its meaning and spell lies very close to cross-channel and multi-channel, and which certainly is. Defining each of them can help differentiate between the three and send in a clear idea about the similar looking names.

Cross-channel:

The cross-channel approach is meant for the customers who utilize all the necessary and available social platforms to gain in-depth information of the brand(product) they are willing to purchase. On having utilized all the sources, they end up buying the product only from a physical store.

Multi-channel:

The multi-channel approach pays more attribute to the consumer’s choice of purchasing the product, irrespective of the medium of sources he/she chooses to utilize with the intention to know more about the product. In multi-channel marketing, the company makes use of various channels like e-commerce, social media or a physical store enabling excellent management of each channel providing the required consistency across all. The consumer ends up purchasing the product through his desired platform of purchase.

Omni channel solution
Evolution of Omni channel solution in retail industry.

Omni-channel:

The omni-channel is an holistic approach in comparison with the previous two channels in terms of consumers’ experience irrespective of the channel utilized by the consumer to finalize and buy the desired product. The company gives immense priority to following a stringent approach in maintaining a consistency across all available channels to portray their brand to the consumers more effectively. This acts like a core identity of the brand which leaves an impression on the consumers’ mind which acts like a non-physical asset to the company.
The brands who can best interpret omnichannel data and understand all customers are the winners. There will be a new dimension of customer decision. As a final decision is being made to purchase, price, relationship, service and continuity will all be considered.