Tag Archives: sustainable fashion brands

Textile & Fashion Industry

Investing in retail solutions will up your business game

Leave a comment

While digital e-commerce has taken a toll over brick and mortar retail stores, the retail store has to pace up with innovations to likely stay in the market. Adopting business intelligence is a powerful technique which can be proven beneficial towards achieving goals.

In the retail and fashion industry, understanding consumer behaviour, their attitude, and needs while making their purchase are essential for the success of the retail business. Understanding what consumers need and their needs are essential these days. After all, they are the one who makes a business sustainable. 

Shift from Offline to Online is inevitable

Today consumers are smart and to reach towards such adept potential buyers a retailer needs deep understanding about “how customers are making choices while their purchases? 

Millennials are more conscious about what they buy and how the product has been designed and what all efforts retailers have taken to make it more sustainable. Retailers have to be more concerned about how they can optimize the use of resources which can result in their business to survive in this cut-throat competition. 

Fashion has become an everyday changing trend and brands like Myntra, Flipkart, Ajio are ruling the industry, the brand’s omnipresence has increased its visibility and influenced customer’s purchase decisions. Like Flipkart says “If it’s trendy, it’s on Flipkart”, or “Everyday new fashion at Flipkart”, such taglines are creating a buzz in the industry.

Retail solutions

Even the smaller brands like Bewakoof, The Souled Store, Tijori, etc. are increasing their brand influence by creating a niche in itself by selling specialized merchandise and giving a tough competition to the big players. In spite of being a niche, they’re at the top of the market by adopting online marketing strategies to expand the reach. With such fast-growing trends of the industry, retailers should be more thorough with the new technologies and explore to enhance up-gradation to their business models.

Why Investing In Retail solutions Is Essential For Your Business

Speed, availability and efficiency is the necessity of today retail and fashion businesses. To achieve these perks, retailers should invest in a retail solution that will help them to pace up their business in this fast-growing market. Newest technologies in retail have made it an essential tool that can provide you with a competitive edge to thrive and grow in the market.

Here are a few benefits of retail solutions which can improve your retail business.

  • Innovation to your business  

Innovation refers to creating more efficient and unique ideas, products and overall process of how business works. For retailers, it could mean about implementing new ideas, improving services and upgrading with an effective product which can enhance the user experience. 

By adapting retail solutions in business means upgrading business models and making a change in existing patterns to deliver better shopping experience to customers by ensuring their safety and security in these times. 

  • Customized clothing and virtual trial and tryouts for user content

Retailers often adapt to customize content or virtual tryouts to meet the best expectations of their customers. Retailers are now filtering their in-store activities where they can optimize the use of solutions without wasting time. With the newest technologies like AI, AR, XR, VR, customer expectation has reached a peak where innovations grab their attention instantly. In the Ecom era, customers want a hassle-free shopping experience without wasting time.  These are a few instore solutions which can help you to sustain in the business.

  • Everyone wants their outfit to be designed according to their perspective. Customizing outfits by choosing respective options gives them a personal touch while shopping. Adding in-store customization will make you stand out amongst the competitors
  • Waiting for their turn while shopping was always a concern and time-consuming task. Therefore the invention of virtual trial rooms has been hit in the fashion and retail industry. The shoppers can simply find out their respective size and can visualize the apparel fitting on their body. 
  • Increasing brand presence and awareness

 The retail solution is an astonishing tool to enhance in-store brand awareness to wider audiences. Retailers and brands have to stay one step ahead to enhance the shopping experience of the shopper. A brand like  Lenskart has launched 3d Tryon where shoppers can virtually try different eyeglasses online and various help brands provide unique experiences to users. These unique innovations in store attract shoppers and make them recall brands or visit stores to try these techs. The use of such solutions for retailers in marketing strategies gives a lot of leverage to brands to find their ways of easy interaction with potential customers. 

  • Impactful customer experience

Whenever shoppers make a purchasing decision, retailers should ensure that they provide a seamless shopping experience to their customers. One of the research from Epsilon shows that around 80% of the shoppers only sop with brands that offer a unique user experience. Individualized pitching, high-touch customers are no longer trending tricks which retailers can use for the growth. The revolution in retail has created a new breed where shopping choices are not only restricted to the best prices of products. 

Retailers have to come up with the latest and trending techs who can satisfy all needs of customers and get attention in the competitors market.

Investing Retail solutions

Overcome with Tech solutions 

Retail solutions in business can create new opportunities for upcoming sales in the business and increase ongoing performance and build customer loyalty. Retailers can get complete insights into customers trends and behaviours to refine their supply chain accordingly. These solutions will escalate the in-store shopping experience and will give a new outlook on your traditional brick mortar.

Navigating into the new world of retail solutions can be challenging, and it can be a task now from where to start. Therefore, an experienced technology partner will enhance your business in evaluating your business with unique strategies.
Learn more about how Textronics helps your business to integrate retail solutions for maximum results.

Learn more about how Textronics helps your business to integrate retail solutions for maximum results.



A Retail Innovation, Digital trends, Digitization in fashion

Digital Trends transforming Fashion Industry

Leave a comment

Digitization is now taking a boost in the retail industry making shopping more convenient than before, more cost-effective and more enjoyable. This transformation in the industry has resulted in greater adoption of trends. The general public uses the internet on a global scale, which forced retailers to develop multiple strategies and incorporate the omnichannel approach into their business models. 

However, retailers and multi-brands are now offering a seamless shopping experience by linking up from mobile to online to in-store outlets. For.eg. nowadays many households use google assistant or smart speakers such as Amazon’s Alexa that make the users experience easier

Digitization in fashion – How is the industry changing?

The fashion and retail industry, varying from small brands to exclusive luxury brands, drives a crucial part of the economy. In response to the pressure, the majority of the business & brands have started to improve their speed to implement sustainable innovation in their business model and supply chain process. 

Fashion is one of the fastest-growing and challenging fields where the changes in trends are instant. These days there is no such fundament as just buying fashion products, growth in the use of technology has empowered the way of shopping. Users now want to interact and get involved with the brands while they shop. 

Digital transformation is now entering every field & is having a vast influence among all the masses. This transformation is not only about data management or intelligently managing the business but also reducing the cost and enhancing the efficiencies. 

Technology has evolved so much that every day there is an innovation and it’s being shared over all the digital platforms with just one click.

The fashion industry has also been using technology from the manufacturing process until post-production. There are no more traditional consumer segments, no more geographic restrictions, everyone can shop from any corner of the world.

  • How digital trends can help in growing

The tech-savvy consumers have changed the outlook of the retail and fashion industry, and brands find themselves trying to adapt these ongoing trends into their business.

Each brand is now realizing if they do not get into this digital-savvy tech, they will miss out on megabucks. Considering this scenario in mind, here are some digital trends which can help you grow in the fashion and retail industry.

Mobile marketing

Majority of the population use their mobile device to search online for what they desire more than any other device. It is hard to find any fashion website that is not mobile optimized.

Mobile marketing is the ideal platform to bridge retailers in-store and online experience. It is the perfect approach for the brands to communicate directly with their potential customers.

Brands can even retarget their previous customers with the help of SMS marketing by keeping them updated about the ongoing activities, offers etc in the business.

 In-Store Tech

Most of the retailers and brands have no plans to obtain complete transformation of their physical store on the online platforms. They firmly believe that actual customer experience is essential.

But with the cutting-edge competition in the market retailers are upgrading their business model by investing in advanced in-store tech that enhances customer experience even in the 21st century.

 Raymonds well known Indian brand retailing in fabric and ready-to-wear categories have uplifted their in-store experience at almost all stores by including the Magic Mirror concept. Where customers can try out there bespoke outfits even before getting it stitched.. saves the hassle and doubts for the end- results.

So in-store tech is another trend where fashion is embracing digital innovation to take customer engagement to the next level.

Influencer Marketing

Fast-fashion brands and celebrity influencers are nowadays going well together.  Fashion influencers are particularly effective for making fashion brands accessible to the customers which can target the overall market.

Generally, people identify these influencers as they are having a good fan base on their social networking sites and some even act on television. 

So brands can target the audience by collaborating with these influencers. This trend nowadays is used by most of the startups who are making their place in the market 

Social Media Appearance

Social media platform such as Facebook, Instagram, youtube are nowadays are becoming more relevant to fashion. They are building an excellent platform for the millennials for enhancing their talents and are influencing their audience.

So brands are now focusing on building a great social media profile as they can reach a vast audience by keeping them updated about the business on daily basis.

Brands are now allowing the shoppers to shop directly from the social media by linking the link to the post which can take the shoppers to the actual website. This makes shopping fast and convenient and also increase the conversion rate. It is considered as the future of fashion.

In-store Expereince


Digital Transformation getting it right 

While emerging technologies brands are getting their business a new transformation with up-gradation in the technology and integrating with the modern advancements.

This digital trends transformation provides brands with a new way to capture customer on a vast scale and enhance their knowledge and insights towards the business.  

Adapting to these multidimensional trends fashion brands and retailers will find themselves staying one step forward in the cutting-edge competition.

Successful digital transformation in business is a matter to know how can brands have access to adapting the digital trends. We will help you to have your business up-gradation with ease. Click for more info.

Read also: RETAIL TECHNOLOGY FOR THE NEAR FUTURE

Source: https://www2.deloitte.com/ch/en/pages/consumer-industrial-products/articles/ultimate-challenge-fashion-industry-digital-age.html


A Retail Innovation, Augmented Reality, Future Technology, Textile & Fashion Industry, Textile Ecommerce Solutions, Textile Software Services

Impact of Covid-19 on Clothing and Textile industry

Leave a comment

As the global pandemic evolves, our daily lives are being impacted in one way or another. It is now that the structure of the working cycle has been changed. Considering this scenario adapting Omni channels becomes vital for the apparel & textile business for the new normal, where customers will want to have a safer shopping in-stores & online. Going digital is the need of the hour.

Covid-19 impact on Textile Market

         There is drastic downfall in the textile business as there is a standstill in the supply chain due to this lockdown all over the world. Like many other sectors, the textile industry is also facing daunting challenges which never have been seen before, most of the textile industry has been closed for months now.

Impact of COVID-19 Scenario has also been drastic on European and the US Apparel Market – estimates that the combined apparel consumption of the EU and the US might fall to about 40-45% of the market value. There will be a tough time for clothing and textile exporters as about 60% of the country’s apparel exports are destined for European and the US markets.

Stores closed due to Covid-19

Around 50% of sales have fallen apart in the garment manufacturing industry and most of the clothing and textile industry units are at standstill because of which there is no supply in the market, leading to drastic losses not only monetary but also the damaged in the apparels which may or may not get exported further. 

A standstill exists in the industry’s entire supply chain, starting from farm to the factory to the end chain of the retailers. Due to the worldwide lockdown various transport facilities including trains and flights are suspended which is expected to hurt domestic operations in India. The pandemic is primarily expected to adversely impact exports and impact on the domestic markets with both exports as well as domestic sales falling.

The pandemic has affected the majority of India’s export market (the US and EU together constitute for approximately, 60% of the total apparel exports from India in value terms), causing order cancellations/deferral of order leading to inventory build-up and expectation of slower realization of export receivables leading to higher working capital requirements.

The industrialists will have to find a smarter way to sustain in the market with rising complications in textile manufacturing and distribution.

Digitizing the business

          There have been various fashion revolutions in the clothing and textile industry which have shown a positive impact on the growth of the clothing and textile industry for a few decades/years. 

 Considering this pandemic outcome taking the textile business model one step further will boost the business itself. There will be a rise in rapid productivity. Taking business one step further means adapting the innovative technologies which are necessary for the business in this era.

The fourth revolution in the industry is the key to sustainability and success, keeping the prime features of Industry 4.0 i.e, digitization, automation, optimization & customization, human-machine interference will give an added advantage to the early adopters. 

Textronics delivering a safer shopping environment

Textronics offers the advance software tools for the apparel and textile industry helping the industrialists adapt then new & safer shopping environment.

  • TryON – Virtual dressing room, is an ultimate game-changer for all the brands promoting a safer in-store experience. Shoppers can swipe and screen all the designs in the store with a safe distance of 6ft’s. Just swipes and the user can have a virtual trial of the garment there itself without physically trying the garment on. It not only keeps the in-store experience intact but helps the retailer manage its merchandise digitally.
Virtual trial room
TryON – Virtual Dressing Room
  • Tailor-i – Online tailor store, is an interactive e-com tailor store for all your bespoke clothing needs. It helps you select Cuffs, Collars, Plackets, Lapels, Fits, etc. giving you an instant 3D visualization your made-to-measure outfit from the comfort of your home.
    Live Demo
Virtual tailor shop
Tailor-i : Online Tailor Store
  • Q3D gives you an instant 3D visualization of the fabrics in the final garments forms just by scanning the QR Code. It manages all fabric options at one go & engages the user to try the endless options and attracts and retains the audience.